Free Local Geogrid Tool

How this local geogrid tool works

Google Maps rankings shift dramatically within a few blocks. A dentist may rank #1 at their own address but disappear entirely four kilometers down the road. A single rank check from your own IP lies about reality — it shows what Google serves YOU at YOUR location, not what a customer across town sees.

This tool fixes that. You enter a keyword plus a center point (city, street address, or raw lat/lng coordinates), pick a grid size, and the tool queries Google Maps at every point in parallel via DataForSEO. Each cell shows the actual top-3 map pack for that exact GPS location. If you add a brand name, the tool highlights where you rank and calculates your Share of Local Voice across the whole grid.

What ARP, ATRP and SoLV actually tell you

ARP (Average Rank Position) is your average rank across every cell where you were found. ATRP (Average Top Rank Position) only counts cells where you're in the top 3 — it tells you how strong you are when you rank at all. SoLV (Share of Local Voice) is the percentage of cells where you're in the top 3 map pack. These three numbers together describe your geographic footprint in a way that a single rank check can't.

A business with ATRP 1.8 but SoLV 20% ranks great where it ranks, but has a small footprint. One with ATRP 2.5 and SoLV 80% dominates the area even if not always #1. Different strategies, different diagnoses.

Address, city or coordinates — pick what you have

The location field accepts three input types. Type "Munich" and the tool resolves to the city centroid via OpenStreetMap. Type "Alexanderplatz 1, Berlin" and it resolves to that exact address. Type "52.5200, 13.4050" and the tool skips geocoding entirely and uses your coordinates directly. That last option matters when you're running scans programmatically or want byte-for-byte reproducibility between runs.

Local geogrid tool vs. LocalFalcon

LocalFalcon is the industry standard for geogrid scans and sits behind a $24/month subscription for the starter tier. Both tools do the same thing under the hood: query Google Maps via a SERP-scraping API with precise lat/lng coordinates, collect the top 20 results per point, calculate ARP/ATRP/SoLV. Lumina is free with 5 scans per day; bring your own DataForSEO key in Settings for unlimited. For heavy monitoring workloads with scheduling, alerting, and multi-location management, LocalFalcon is more complete. For one-off audits, competitor research, or pre-sales diagnostics, Lumina is faster and costs nothing.

Why a geogrid beats a single rank check for local SEO

Most rank trackers pass a uule parameter to Google's regular search, simulating a user in a given city. That works for national keywords. For local queries — anything implicitly or explicitly tied to a location — Google's algorithm uses the query's originating coordinates as the strongest ranking signal after the business's own location. Two searches for "plumber near me" from opposite ends of the same city will return different results. A geogrid captures that variance as data. A single check throws it away.

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