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Free Google Analytics 4 Dashboard

Free GA4 Dashboard
Google Analytics, actually usable

A free GA4 dashboard with a cleaner, faster UI: sessions, users, key events, channels, landing pages, sources, and countries in one scroll, with built-in page, source and country filters that apply to every report.

All your GA4 essentials, in one scroll

GA4's native UI is powerful but scattered: channels, landing pages and key events live in separate reports. This dashboard loads sessions, channels, landing pages, sources, devices, and conversions in one scroll, with filters that apply across every table.

📊 Core KPIs
  • Sessions, users, pageviews
  • Engagement rate & avg session duration
  • Bounce rate & key events
  • Period comparison on every metric
📡 Channel breakdown
  • Organic, Direct, Referral, Social, Paid
  • Sessions + key events per channel
  • Engagement rate comparison
  • Source filter for targeted analysis
📄 Landing pages
  • Top 30 landing pages by sessions
  • Engagement and bounce per page
  • Key events per landing page
  • Landing-page filter for targeted analysis
🎯 Key events
  • All key events ranked
  • Event count vs key event count
  • Key events per channel and per landing page
  • Reverse path to any key event
🗺️ User journeys
  • Forward path from any landing page
  • Reverse path from any key event
  • Exit pages table with bounce signal
  • Session quality breakdown
⏱ Any date range
  • 7d / 28d / 3m / 6m / 12m / 16m presets
  • Custom date range picker
  • Automatic previous-period comparison
  • All delta metrics computed client-side
🔎 Powerful filters
  • Page, source and country filters, applied in the API query
  • Contains, Exact, Starts with, Ends with, Doesn't contain
  • Filters apply to every report at once
  • Channel pills on top of the three filters

Google Analytics 4 dashboard FAQ

How is this different from native GA4?+
GA4's native interface spreads your most-used reports across several pages, and you set up the comparison range per report. This dashboard puts them on one screen. Pick a date range at the top and every metric updates with deltas vs the previous period.
Is the dashboard really free?+
Yes. Free, read-only, no account beyond your existing Google account. The reports have no Lumina limit, only Google's API quotas. The Ask AI follow-ups get 10 free credits a day unless you add your own OpenAI key.
What data does Lumina access?+
Only the analytics.readonly OAuth scope for read access to your GA4 reports. Lumina can't modify anything or reach other Google services. Your tokens stay in your browser's localStorage, a Lumina worker only swaps the login code for tokens, and the report requests go straight from your browser to Google. When you click Ask AI, that row's numbers go through Lumina's worker to OpenAI.
Which filters are available?+
You can filter by page (landing page + path), source and country. Every filter supports Contains, Exact, Starts with, Ends with and Doesn't contain. All of them go into the GA4 API query (page as landing page), and channel pills narrow it further, so totals, charts and every table follow the same filter.
Which date ranges work?+
7 days, 28 days, 3 months, 6 months, 12 months, 16 months, and a custom date range picker.
Can I switch between GA4 properties?+
Yes. The property dropdown at the top of the dashboard lists all GA4 properties from your connected Google account. Switch any time and the dashboard reloads with fresh data.
How do I set up this GA4 dashboard?+
Click the Connect button and sign in with a Google account that has access to your GA4 property. The dashboard uses read-only OAuth, so it can't change anything in your GA4 setup. Once connected, pick a property from the dropdown and the data loads in a few seconds.
What is a GA4 dashboard and why use one?+
A GA4 dashboard is a view that combines the metrics you actually look at into a single screen. Google's native GA4 spreads the same data across Reports, Explorations, and custom reports, which means a lot of clicking. A dashboard saves time by putting your most-used reports on one page with automatic period comparison.
GA4 vs. Universal Analytics dashboard: what changed?+
GA4 replaced Universal Analytics in July 2023. The data model switched from sessions and pageviews to events and parameters, and engagement rate became the main engagement metric. Bounce rate still exists but means something else now: the share of sessions that weren't engaged, not UA's single-page visits. This dashboard shows both.
My GA4 dashboard isn't updating. What do I do?+
GA4 data has a 24-48 hour processing delay for most reports, so "today" usually looks empty or incomplete. If the delay is longer, check that your Google account still has at least Viewer access to the property. Disconnect and reconnect in Settings if the dashboard keeps returning stale data.
What is the User Journeys section?+
User Journeys shows four views of how visitors move through your site: Forward Path (where they go after a landing page), Reverse Path (landing pages that lead to a specific key event), Exit Pages (where sessions most often end), and Session Quality (bounced vs engaged sessions). Each view respects your dashboard date range, country filter and channel filter.
How is this different from GA4's native Path Exploration?+
GA4's Path Exploration shows multi-step trees with counts per node. For one landing page, this section shows which pages people viewed later in the session and which landing pages led to a key event, both as share percentages, plus a sortable exit table with color coding and a session quality breakdown. It doesn't show the order of the steps. For true multi-step analysis (step1 → step2 → step3) use GA4's native Path Exploration or BigQuery.

Pair it with Ask AI and GSC

Three free tools that talk to each other. See the data, cross-reference with Search Console, then ask AI what to do.