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Two free dashboards · Read-only Google OAuth

Free SEO Reporting Dashboard
GSC + GA4 in one UI

A free SEO reporting dashboard that surfaces what native GSC and GA4 UIs bury behind clicks. These two dashboards load everything in one scroll, with period comparison on every metric and an Ask AI button on every row.

FREE

🔍 Google Search Console Dashboard

Clicks, impressions, CTR, average position, plus winners, losers, low-hanging fruits, and keyword cannibalization in one scroll.

  • Top queries with position deltas vs previous period
  • Top pages with click and CTR trends
  • Winners & losers (positions that moved ≥ 0.5)
  • Low-hanging fruit detection (pos 5–25 + high impressions)
  • Keyword cannibalization (queries ranking on 2+ pages)
  • Devices & top countries
  • Ask AI button on every row
Open GSC Dashboard →
FREE

📈 Google Analytics 4 Dashboard

Sessions, users, engagement, bounce, conversions, plus channels, landing pages, sources, countries, and devices in one scroll.

  • All core KPIs with previous-period delta
  • Channel breakdown (Organic, Direct, Referral, Social, Paid)
  • Top landing pages with engagement & conversions
  • Top sources / mediums
  • Most viewed pages
  • Countries & devices
  • Conversion events with rate per channel
  • Ask AI button on every row
Open GA4 Dashboard →
Why a second dashboard

Native Google UIs are great if you have 20 minutes per question

I built these because I was spending 15 minutes per site just clicking through native Google UIs to see basic metrics. Lumina loads everything in one scroll (clicks, positions, sessions, channels) with period comparison built in and AI analysis on every row.

FeatureLumina DashboardsNative Google
One-click period comparison✓3 clicks
Winners & losers (GSC)✓✗
Low-hanging fruit detection✓✗
Keyword cannibalization (GSC)✓✗
All top reports in one scroll✓✗
Ask AI button on every row✓✗
7d / 28d / 3m / 6m / 12m / custom✓✓
Read-only Google OAuth✓✓
PriceFreeFree
Deep dive

Everything about SEO reporting dashboards

What features does a good SEO reporting dashboard need?

Features matter more than the logo. A good SEO reporting dashboard shows you period comparison, winners, losers, low-hanging fruits, and cannibalization in one scroll. If it takes more than one click to compare this week to last week, it's already slower than the native UI you tried to escape.

Looker Studio vs. a dedicated SEO reporting dashboard

Looker Studio (formerly Google Data Studio) is free and flexible, useful for stakeholders who want polished PDF reports. But the GSC and GA4 connectors come empty: you build the calculated fields for every derived metric yourself, from winners and losers to position deltas to cannibalization counts. A dedicated SEO reporting dashboard ships with that analysis pre-computed. Pick Looker Studio when you need full visual customization for an exec report. Pick a dedicated dashboard when you want the answers already computed so you can spend the time on fixes instead of building the report itself.

How to automate SEO reporting

The old way: export CSVs every Monday and paste them into a shared sheet. The new way: connect once via read-only OAuth, and the dashboard re-fetches live data every time you open it. Connect once, refresh on click. That's the difference between a reporting dashboard and a reporting chore.

AI-driven analytics in SEO reporting dashboards

A lot of AI-analytics features in SEO tools are chat wrappers around the same charts you already see. Useful AI is different: it takes specific row-level context and turns it into a specific next step. Lumina's Ask AI button sits on every row in the GSC and GA4 dashboards. Clicking it pre-fills the copilot with that row's exact metrics plus the page URL and the period delta, so the answer is grounded in your own data instead of generic SEO advice.

Free vs. paid SEO dashboards: what's actually free

"Free tier" on most paid SEO tools is a lead magnet with caps on sites, keywords, or exports. Lumina's dashboards don't have a paid tier. They read your own Google GSC and GA4 data via OAuth, so the data volume is whatever your Google account already gives you. Your tokens stay in the browser.

FAQ

Dashboards FAQ

Are both dashboards really free?+
Yes. Free, read-only, no Lumina account. The only requirement is an existing Google account with Search Console and/or Analytics 4 access. Your OAuth tokens stay in your browser localStorage.
What's the difference between these and the Lumina Chrome Extension?+
The Chrome Extension embeds both dashboards plus on-page SEO audits, crawler checks, schema validation, and AI tools directly into any browser tab you visit. The web dashboards on this site give you the same data without needing to install anything, perfect when you just want a quick dashboard view on any device.
What permissions do the dashboards need?+
GSC uses the webmasters.readonly scope (read-only Search Console access). GA4 uses the analytics.readonly scope (read-only Analytics 4 access). Both are sensitive scopes. Your tokens stay in your browser.
Can I use both dashboards at once?+
Yes. Connect both in Settings, switch between dashboards from the top-level nav, and use Ask AI to cross-reference insights from both data sources at once.
How does the Ask AI integration work?+
Every row in every table has a small Ask AI button. Clicking it opens the Ask AI page with a pre-filled question referencing that specific row. The AI copilot then fetches your full GSC + GA4 context and returns a data-backed answer with concrete next steps.

Pick a dashboard to get started

Both dashboards connect in one click via Google OAuth and load your real data instantly.

🔍 Open GSC Dashboard📈 Open GA4 DashboardOr open Ask AI →